Any shoe retailer who does not combine their sales channels in a meaningful way in the near future will seriously be threatened by pure players.
Online pure players are pushing their way into stationary trading with all their might. The consulting competence of the sales staff and the product selection on the basis of many years of experience in the stationary trade are the decisive advantages that must be reflected in digital sales. To this end, Görtz converted its digital commerce and multichannel business with SinnerSchrader and consistently aligned it to its customer's needs.
Görtz customers want information about product availability and a consistent shopping experience - offline and online. The aim was to transport the competitive advantages of a stationary retailer into the digital market in order to tap growth potential.
Together with Görtz, we developed a digital sales strategy including an operating model. The entire order processing had to seamlessly connect online with branch processes and function smoothly in Germany and Austria.
The digital commerce platform was realised with Novomind's iSHOP commerce engine. Dedicated external partners were integrated for all business processes and new technologies implemented. This resulted in a new and innovative infrastructure for Görtz.
Multichannel and store reservation
Whether in a shop or on the web: The entire product range is available to customers everywhere. All articles from the web shop can be reserved, collected or returned in the 160 branches in Germany. The real-time inventory display in the stores creates additional transparency.
There is seldom a project in which an agency realizes such a complex digital commerce infrastructure from consulting to implementation with partners.