Görtz, which has around 160 stores, has realised something: if a shoe retailer does not sensibly unify distribution channels, its very existence will be threatened by pure online players.

Initial Situation 

Görtz customers want information about the availability of products as well as a consistent shopping experience - both offline and online. The objective was to transport the advantages of stationary trade into the digital market in order to open up growth potential.


A digital distribution strategy, including an operating model, was developed for this purpose. The entire order process needed to seamlessly connect the online and store processes. A new and innovative digital commerce infrastructure was created for Görtz.


SinnerSchrader Commerce realised a digital commerce platform with the commerce engine iSHOP from novomind. The platform was launched in Germany and Austria. Dedicated external partners and new technologies were integrated into all significant business processes.


Pure online players are attacking stationary trade with all their might. The consulting skills of the sales personnel and the product selection based on years of experience from stationary trade are decisive advantages which need to be exported to a digital distribution strategy. To do so, Görtz remodelled its digital commerce and multi-channel business together with SinnerSchrader Commerce and consistently oriented it towards the requirements of its customers.

Excellent digital commerce in 4 acts



Concept and implementation support for insourcing previously outsourced services


Selection of suitable service providers for payment, risk management and debts

Order Management

Selection of a service provider and support of project implementation

Commerce engine

Evaluation of existing standard software on the basis of commonly defined requirements

Multi-channel and store reservation

Whether in the shop or on the web: The entire product portfolio is available to all customers everywhere. All items from the web shop can be reserved, picked up or returned in one of the 160 stores in Germany. The real-time inventory analysis in the stores creates additional transparency.

On the basis of our multi-channel strategy, SinnerSchrader Commerce developed a customised digital commerce operating model that includes a sourcing concept for Görtz.
Michael Weber, Head of Marketing and E-Commerce, Görtz


Customers can let themselves be inspired by looks. Everybody can find his favourite look: available and buyable, now and anywhere.

Services & Features 

An expansion of the Görtz Card login for customers is planned as well. The customer commitment strategy of Görtz in the multi-channel approach will also be expanded. It will then be easy to access credits, take advantage of special promotions and collect points.

ishop from novomind 

iSHOP performs very well thanks to the “in-memory computing” technology, which enables all devices to quickly and easily access the products. Responsive design templates and multi-channel integration inclusive.

Team Hanover

What was the biggest challenge?

The new iSHOP technology and the harmonious consolidation of the numerous interfaces and sub-projects. We feel like the conductors in this orchestra and must ensure that all instruments and musicians do the right thing at the right time.

Such projects, in which an agency realises such a complex digital commerce infrastructure together with partners from the initial consulting to implementation, are very rare.
Frank Giesler, Managing Director, SinnerSchrader Commerce



Further details

Görtz new distribution platform SEE MORE
New ecommerce business model for Görtz SEE MORE


Fashion, retail


Multi-channel strategy, digital commerce operating model, shop concept, shop design, commerce platform


novomind iSHOP, HTML5, CSS3, Javascript