Parador launches a digital springboard for online retailers


In February 2018, an online service for retailers was added to the premium flooring brand's content and commerce platform With the aid of SinnerSchrader Commerce, Parador has incorporated their retail partners' online shops into their existing content and commerce site. This feature connects the analog and digital shopping worlds for the end consumer. Customers are now able to navigate faster and more precisely toward purchase. With this new feature, offers a digital springboard for online retailers.

Lubert Winnecken, Managing Director (Chairman) of Parador:

"Parador has kept its promise of being an innovative e-commerce partner for retailers. There is currently no comparable offer anywhere. This innovation makes Parador a forerunner of the flooring segment and underscores our progressive vision."

This is how it works:

Click & buy: Customers learning about a product online are transferred directly to a partner's shop, where they can begin the purchasing process.

Click & collect: Customers learning about a product online can reserve that product and arrange to pick it up at the retailer of their choice.

Choosing the right flooring is a long and intense process. To help, customers are able to book a consultation with a sales rep nearby.

More detailed information about and SinnerSchrader Commerce can be found in the client reference case on our website.

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