Parador launches a digital springboard for online retailers
In February 2018, an online service for retailers was added to the premium flooring brand's content and commerce platform parador.de. With the aid of SinnerSchrader Commerce, Parador has incorporated their retail partners' online shops into their existing content and commerce site. This feature connects the analog and digital shopping worlds for the end consumer. Customers are now able to navigate faster and more precisely toward purchase. With this new feature, parador.de offers a digital springboard for online retailers.
Lubert Winnecken, Managing Director (Chairman) of Parador:
"Parador has kept its promise of being an innovative e-commerce partner for retailers. There is currently no comparable offer anywhere. This innovation makes Parador a forerunner of the flooring segment and underscores our progressive vision."
This is how it works:
Click & buy: Customers learning about a product online are transferred directly to a partner's shop, where they can begin the purchasing process.
Click & collect: Customers learning about a product online can reserve that product and arrange to pick it up at the retailer of their choice.